A Quick Lesson in Taking Your Ads from Stale to Stellar

Planning a successful marketing campaign can seem next to impossible if you’ve never done it before. This can seem like a giant corn maze that you’re walking through with a blindfold on, but I’m here to give you the map.

Here’s The Biggest Thing People Are Missing

Most ads that you look at nowadays are the exact opposite of what a small business should be doing.

You look at Coca-Cola with their polar bear, or you see these over-the-top car commercials with stunt devils and millions of dollars backing them to create Hollywood-level films, but these are actually the most inefficient ways of marketing that you could possibly do.

A lot of people focus on “brand awareness” or “likes and followers.”

Both are great, both have their purpose, and I’m not saying these things aren’t important.

But you know what’s more important?

Finding the people who are going to pay you!

And the way you find them is by advertising with intention.

Why Your Ads Aren’t In The Top 10%

For every aspect of your ad, there needs to be a divine purpose as to why that feature / sentence / image is in the ad.

The divine purpose is to make them want to contact you about your services / product, or give them a call to action that tells them exactly what they need to do after seeing the ad.

This is absolutely crucial and crushes 90% of the competition.

You should be building intrigue or solving a problem in a way that tells the audience what’s in it for them…

WITHOUT oversharing anything and everything about who you are and what you do and how long you’ve been doing xyz.

Your entire goal should be to communicate what they could get out of working with you as efficiently as possible.

Me and my team have documented a simple 4 step process that walks you through how to easily attract more customers using The 4 Key Principles To A Winning Ad Campaign, and this is the exact process we use for all of our clients.

If you’re a hungry business owner that’s looking to grow, you can grab this for free right here.

Till next time,

Harley Coats

HC Marketing Results

P.S. If you want me to analyze your marketing methods to see what I could do for your business, you can get in touch with me here.